by Michael Harris - January 12, 2018
How Breathing is Vital for Your Business
by Michael Harris - January 5, 2018
Our Case Study of the Studio that
Had Massive Growth in 2017...
Just Had Their
Biggest Month Ever in December.
If you already read the blog from last week you know that one of our clients averaged 110% sales growth each month in 2017. Their biggest month in July 2017 was up 224% over July 2016.
Well, I guess - just because they are on a roll - December was their biggest month ever.
What an awesome way to finish off the year..!!
Now that it is 2018 our client is posed to double their sales again this year.
Yes, it takes work - hard work. Lots of sweat. Lots of action. Lots of yoga. And even a few tears.
Do you have a plan to double your sales in 2018?
If not, why not?
It's our experience that those that take action (just like yoga) receive growth and transformation beyond what they initial think is possible. Are you ready to take action to create a thriving profitable yoga community?
If you are, email or call and we'll show you exactly what to do.
by Michael Harris - December 28, 2017
What Would Happen to Your Studio if
a 224% Growth Rate
in Just One Month?
Do you think that it is even possible?
Not only is it possible, one of our clients did just that.
This is really a basic case study on turning around a dying studio and making it grow again into a thriving yoga community that serves not only the students and their well being - but also the teachers and the studio owner.
A couple of simple things were needed to make it all happen...
1) The studio owner has a clear vision of what they want to create.
2) The studio owner has written a sales and marketing plan.
3) The studio owner took massive action to make it happen.
First lets talk monthly growth rates year over year. You already know that in one month this studio experienced 224% growth - that was in July. Pretty remarkable, huh? July which can be a slower month - actually had the largest growth of the year. Was that just a fluke? The answer is a clear NO. Each month was up in 2017 over 2016. The overall average monthly growth rate was 110% - each and every month. Now going into 2018 this studio is poised to double their sales. Old students have returned, new students have started and everyone is bringing their friends.
Let’s talk about the steps that this studio owner took to make it happen.
1) The studio owner had a clear vision of what they wanted. It’s an interesting idea - you can only get to where you want to go if you know where you want to go. This studio owner has been diligent in being clear on not only what they wanted to happen at the studio -m they are also clear on the life they want to create for themselves and their family.
2) The studio owner has a written sales and marketing plan. So many studios do hope marketing. They just “hope” that sales will be better next month. This is a sure recipe for failure. Instead - just like any transformative yoga system - there needs to be a written guide on each posture and the order the asanas are done in. It’s the same with the business of yoga. When you have (effective) written sales and marketing plans the chances of success are virtually unlimited.
3) The studio owner took massive action to make it happen. Not only massive action - correct massive action that created transformation for the business and the studio. We all know that if you just sit back and watch other people do yoga -m a lot will happen for them - yet nothing will happen for you.
John Assaraff (one of the contributors to The Secret) added an idea to The Law of Attraction. He said unless you also implement The Law of GOYA - nothing will happen. The Law of GOYA is this “Get Off Your Ass.” In other words - unless you do your yoga practice nothing will happen - and - unless you do your business practice nothing will happen.
Now back to you.
What are you doing in 2018 to experience massive growth in your yoga studio?
Massive growth not only in you revenue and profits - but in how many students you serve in your community. What would happen if you became a part of a group of committed studio owners that are working together to build their communities? Yup, each of us believes in applying "The Law of GOYA" to help bring more people to the practice of yoga - and making a great living doing it.
Learn more about how this studio owner - and other studio owners are transforming their studios now. The sooner you do it - the sooner you too can experience massive growth and transformation.
If you are ready to take action - contact me directly.
by Michael Harris - December 1, 2017
Yes - you can get $8,653 from two weeks of Intros....
Read on to discover how...
How do most studios get new students?
How do you track it?
What are your results?
I'll start out to say that getting new students can be an art. It's is just as important to know how to attract new students as it is to teach students. The reality is that unless you actually enroll new students - there is no one to teach and your classes are small and its hard to pay your bills.
Historically most yoga studios get referrals from current students. A regular student is getting results and they bring friends and family.
And with the rise of social media and effective email marketing a yoga studio can greatly increase the number of new Intro students - and new ongoing memberships.
Take the example of this studio.
Here are the number of intros for the last several months in 2017:
August 21 New Intros
September 23 New Intros
October 29 New Intros
November 37 New Intros
But wait... November actually had 77 New Intros.
How did they go from 29 Intros in October to 77 in November?
Starting on November 14th a new web based membership drive started combined with a targeted email campaign. This new campaign is actually continuously running 24/7 - and will be ongoing everyday of the year.
Take a look at the stats below. These are the actually stats of New Intros enrolling online from just November 14, 2017 to November 30, 2017.
Green arrows: This is the % of people that looked at the page online and purchased. It is 89.19% on one page and 63.64% on a different page. If you know numbers - that is actually a stunning result. It would be huge to get just 10% to opt in and purchase.
Blue arrows: This is the number of actually purchases between the dates mentioned above. And, remember this is an ongoing campaign running 24/7 - so more new students will continue to enroll.
Orange arrow: $1,165 is the amount of revenue generated in 2 weeks from 40 new intros. For sake of discussion lets say just 8 of the 40 enroll in a membership after the Intro.
Lets say there are...
5 auto pays @ $99 a month x 12 months = $5,940
1 New yearly @ $950
Two 20 class cards at $249 each for $598.
Total New Revenue of $8,653 from just 2 weeks of New Intros.
This studio will actually do better than that - just because they know how to enroll Intro students into new memberships.
Do you know how to design, create and implement campaigns that will bring you new students on a regular basis?
If you do... come join our team.
If you don't... what are you doing to learn how?
If you are ready to know more about enrolling new students - and talk to the studio owner that is doing this, simply contact us and we will schedule a call.
Feel free to email me at firstname.lastname@example.org or call direct at 541-604-8456.
by Michael Harris - November 22, 2017
Since it is the day before Thanksgiving I'm doing my Friday blog today.
Then on Friday I can eat leftovers all day long.
Did you know that statistics show that Black Friday is a terrible day to send an email?
Check out why and get some more tips on holiday emails...
by Michael Harris - November 17, 2017
What are you doing to fill your rooms?
Here are a few simple steps.
1. Make sure that you continue to market to students that did not return.
It’s kind of crazy. 80 to 90% of new intro students don’t enroll in a membership. that means in most studios only 10 to 20% are retained. There are all sorts of reasons that this happens. Bottom line… that new student just wasn’t ready. They may have to come back and buy an intro two or three times before they enroll in some type of regular membership. The key… keep marketing to them through emails, Facebook and other social media.
2. Implement a buddy pass program. There are many different ways to get students to bring their friends to class. Just one of those ways is to offer the new intro student two or three buddy passes to bring friends. One of the keys to this is to make sure there is an expiration date on the buddy pass that is the same as the Intro Students that is giving the pass to their friends.
3. Teach totally awesome yoga classes. What do students really want from a yoga studio? In most cases they want to be taught how to practice yoga in a safe supportive atmosphere where they feel like the teachers and staff care for their well being. That’s a mouthful and we could talk about that for a long time. Essentially a student doesn't care what you know, until they know that you care. Have good - great teachers will help create a community of students that will stay for life. To take this to the next step - knowing who your student is, is vital to being able to actually help your student achieve the transformation that they are seeking.
In closing, a yoga studio is not about “making money.” And, making money is necessary to sustain a yoga studio and the community of students.
It is about helping our students and community have an incredible life - where yoga is a system that can help them be center and happy in all that they do. And, when times are tough - to be apply to use the principals of yoga to get through the ups and downs of life.
Written by Jonalyn Henle ~ November 10, 2017
Jonalyn & Tom Henle diving with their two sons, Cameron & Tristan.
When was the last time you asked yourself “What do I really
want for myself and my life?’
As yoga studio owners we often get caught up in
the day to day operating of our business and lose sight of why we opened a
studio in the first place.
When we first opened our studio in 2013 our vision was to
bring a place of health and healing to our community. That seems like a pretty
good vision BUT something was missing….and I didn’t even know it was missing. Fast
forward 10 months later when I hired Michael Harris with Yoga Business Expert
and he asked me the million dollar question…”What is your vision for
Wait ME?? Not my business? Isn’t coaching all about my
Michael explained that a personal vision is different than a
business vision and in fact comes before the business vision or goals. The
simple reason for this is it’s the reason behind why we do anything, or the
“What’s in it for me”. What I shared during that conversation was that I wanted
to go on a 3 week vacation to Thailand and learn to scuba dive. Sounds great,
the problem was I had no systems in place to leave my studio for three weeks
and I didn’t know where to begin.
That vision was the catalyst for transforming my business
from doing pretty good to doing great! In just six weeks I was paying myself,
paid off my credit cards, and enrolling more students in long term packages. I
now had a plan and tools for success. We implemented so many programs from Yoga
Business Expert: attracting and enrolling new students, staff training, front
desk procedures, email marketing, etc… Everything I learned from YBE was
working in a big way.
Seven months after beginning my work with YBE I was in
Thailand scuba diving!! Two months later we went back. Creating a vision and
and taking the steps to fulfill on that vision gave me freedom in my personal
and business life.
So now I’m going to ask you the million dollar question…What
do YOU really want for yourself?
by Jonalyn Henle ~ Co-Owner of Bikram Yoga Tracy (with husband Tom) and Special Projects Strategist at Yoga Business Expert
When it comes to a thriving profitable yoga community teaching class is really the most awesome way to help your students.
First though, to have students in your classes, you have to enroll new students in your school. To be "great" at enrolling students is really vital in empowering your students to commit to their practice.
It's simple, when more people are doing yoga the world is a better place.
In yoga one simple tip can change a whole posture.
For instance in triangle pose "push your knee back with the help of the elbow" can have a ripple effect throughout the entire body. A student can sit down more, the arms can increase the stretch and even the breathe can become calmer. Just by moving the knee by one or two inches.
When the same principal is applied in your business - just a little tweak here and there can have profound effects on enrollment and revenue.
Knowing what to say at the front desk is just as vital as knowing what to say when teaching class. After all, unless you enroll students you will have no students to teach.
Here are 3 simple tips that can help you and your staff enroll even more new students.
Never “sell yoga” – instead “empower your students” to commit to themselves both in and out of class to transform themselves to have a truly happy fulfilling life.
Never ask a new prospective student “how often do you want to come to class?”
Ask a new prospective student “what do you want out of yoga?” or “where would you like to be in six months with your yoga practice?”
To learn more details download your FREE Guide "How to Enroll More New Students & Increase Your Profits"